Whether we’re working on household systems, organization or design, we let you be you. We’ll push you to try new things, but we won’t try to fit you in a box.

You have more consequential things to do than trifling with housework. By optimizing for efficiency, maintaining your practical, comfortable home doesn’t need to suck up all your free time.

We’re optimizers. Our method is driven by the desire to make the best use of what you already have. It’s already there. You already spent the money. Might as well make the most of the resources you have at hand!